Real-time competitor intelligence and demand forecasting for a $30M e-commerce retailer.
The retailer was setting prices by hand across a catalog of 2,600+ SKUs. I led the design and build of an engine to replace that process: it scrapes competitor prices in real time, analyzes sales data, and predicts demand to recommend optimal prices, keeping margins close to 28%. It identifies cash cows to push and flags dead stock to clear, giving the team actionable recommendations instead of raw data.
Dealflow – Webflow Rebuild & Lead Conversion Optimization
Rebuilt a real estate investment platform that had strong traffic but weak conversions, lifting leads by 40%.
Dealflow was attracting visitors but not converting them. I led a full rebuild from Figma designs into Webflow, structured around a three-stage conversion flow that follows the investor's decision process: Discovery → Authority → Action. Every landing page was built with conversion as its primary goal, and load time dropped from 4.0s to 1.2s. Behind the site, I built lead-qualification automations with real-time Slack alerts so the sales team could follow up while leads were still warm. The result was a 40% increase in leads.
+40%
Lead Growth
4.0s → 1.2s
Load Time
3-stage
Conversion Flow
Real-time
Lead Alerts
WebflowFigma to WebflowConversion OptimizationLead GenerationAutomation
Lead Bubble.io Developer & Analytics Architect
EdTech · SaaS · Analytics
Clicked – Scaling EdTech Infrastructure for 60,000+ Global Learners
Performance optimization and a dedicated analytics layer for a Bubble.io EdTech platform serving 60,000+ learners. The company was later acquired by Zipline Education.
Clicked needed its Bubble.io platform to support tens of thousands of learners without slowing down, and a reporting system that could serve stakeholders without overloading the production database. I audited the app logic, database schema, and workflows, then designed an analytics layer that separated heavy reporting from live operations. Reporting now runs with no impact on the learner experience, daily, weekly, and monthly reports are fully automated, and admin overhead has dropped. I also built a voucher system that improved monetization across the platform.
60k+
Global Learners
None
Live-App Impact
Automated
Reporting
Acquired
Outcome
Bubble.ioPerformance OptimizationDatabase ArchitectureReporting & AnalyticsSaaS Development
Lead Developer & Solution Architect
Marketplace · Mobile · Low-Code
FrontHouz – Hospitality Gig Platform (Rebranded to Armada)
A three-sided hospitality staffing marketplace with separate mobile experiences for workers and venues and a web admin dashboard, built in FlutterFlow and Bubble.io.
As lead developer, I architected and built the full FrontHouz platform. The FlutterFlow mobile app has two dashboards: one for gig workers to browse and claim shifts, and one for venues to post jobs and manage staff. A Bubble.io web app gives the operations team full visibility over users, bookings, and platform activity. Stripe and Trolley handle multi-party worker payouts, and Xero automates accounting reconciliation. After expanding from front-of-house into full restaurant staffing, the company rebranded as Armada.
3
Dashboards
iOS + Android
Mobile Builds
Stripe + Trolley
Payments
Xero
Accounting
FlutterFlowBubble.ioMarketplace ArchitecturePayment IntegrationMobile App Development
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